Velvet Hideaway Branding, Adobe Illustrator, Adobe Photoshop, Adobe InDesign 2025

The Velvet Hideaway explores the creation of a speakeasy-inspired dining experience that blends historical design influences with modern branding. The goal of the project was to develop a cohesive visual identity that captures the intrigue and sophistication of the 1920s while appealing to a contemporary audience. Through research into Art Deco design, color theory, and typography, the project translates the era’s glamour into a refined and accessible brand system. The work includes logo development, a full menu layout, signage, packaging, and social media applications, all unified through a dark, elegant color palette and geometric design elements. This project demonstrates an understanding of visual consistency, historical reference, and experiential branding, resulting in an immersive concept where indulgence meets intrigue.